How technology can drive your business
How technology can drive your business
Today technology has been transforming the way businesses operate. It has given a significant impact to the modern marketplace. In today’s world, the question is not how much technology can improve your business, but is it possible to conduct business activities successfully without relying heavily on technology? Let’s look at ways technology can drive your business:
Saves money and increase productivity
Technology today can perform tasks that are required by humans to do, this allows your employees to focus their attention on some more important tasks. This can save you money by cutting back employees expenses and thereby boosts your company’s productivity. Another way technology improves productivity is email management processes, which allow you to stay on top of your inbox and ensures you are replying to every vital message.
Helps market your business
Companies can use technologies to advertise their business. The goal of marketing is to drive traffic and generate profit. So, no matter what type of business you operate, you need technology to grow your revenue. To achieve this, you will need experts in the field of search marketing, social media marketing and targeting and website optimization. Email marketing can also contribute to the growth of your business, this will allow you to reach out to your customers directly. Example of software you can use for email marketing include: Marketo, Vocus, Mailchimp, Optimove, ConvertKit, HubSpot and many more.
Technology has made running businesses easy in many unimaginable ways. Technology promote collaboration between your employees, there are some tools such as file sharing that makes this possible. It has proven to improve communication in place of work. Technologies such as electronic calendar can allow you to schedule important meeting or deadlines. It is easy to perform some tasks even from your mobile phone today, you can make conference calls, schedule appointments, remote access, real-time monitoring software without stress are just a few ways technology can give you flexibility.
Keeps User Engagement in check
This is very useful for startups and medium-sized companies. Google analytic provides us with the ability to measure user engagement towards our businesses. It gives you statistics that show how your users engage your business and show who your active users are. This in turn, can improve your conversion rate. Google analytic can also be used to target a specific audience from your competitors, winning your competitors’ customers over would mean accelerating your business growth.
Taking advantage of Web-Based Payments
New technologies such as web-based systems have made payments online very easier today, you can transact without having to go to the bank. Web-based payments have caused many businesses to flourish due to many payment options and their flexibility aspect. When your company has different web-based payment options, it gives customers the ability to choose from anyone they prefer.
Improving Work-Life Balance
Even though technology can get people overworked, it can also enable them to maintain a work-life balance. An improved network connectivity will allow your workers to work from home. Many companies today have partial or full remote offices, while others are still trying to adapt this. Some have the policy of allowing their workers to work remotely in cases of bad weather, traffic, and some other unforeseen circumstances. As some businesses are becoming paperless, employees can now work flexible hours outside of the office in cases where a work-life conflict arises. Project management software and video-conferencing tools like Skype allows employees to stay connected even when they are not physically in the same office.
Improving Customer Service
One of the major keys to a successful business is excellent customer service. Apart from selling your product and services and making profits, it would help if you also thought of your users’ experience whenever they patronize you. This is where technology comes in and drive your business, with technology, you can set up an online help desk that handles customer issues, conduct surveys or questionnaires, and schedule appointments.
In conclusion, the goal for business success is simple, you need to drive innovation with information technology. So, the first thing organizations should look out for is how to make smart IT recruiting choices. Honestly, without a solid plan for information technology, a business is not going to go far in this competitive market.